Monday, November 15, 2010

Milking Wrigley Field and Painting it Purple

Wrigley Marquee Purple

Today proves once again that the brain-trust over at Cubs Marketing doesn't believe in being subtle and they never miss out on an opportunity to milk Wrigley Field.

I believe you would agree that The Stadium has already been sufficiently "Northwestern-ized" for this Saturday's game. What with the Purple and White flags flying on every pole, oversized Northwestern banners hung on the West and to the South as well as eight more cluttering around our beautiful Wrigley Field Marquee. Dang heck, they even painted the right field wall window off of Sheffield Purple.

Well sir - apparently that wasn't enough, because they have decided to also paint the Wrigley Field marquee Purple. Not only are they temporarily defacing the landmark, they are also making sure they do it loudly; promoting and sponsoring it, complete with MasterCard billboards and Valspar paint cans. Because, you see - Wrigley Field isn't just a dandy place to watch a game, she is also a money making machine.