Heard it from a friend who, heard it from a friend who... heard it from another that next year Old Style Beer will no longer be the Official Beer of Wrigley Field and the Chicago Cubs.
The word on the street, via
@shadow8pro, is "next year for the 1st time since 1950 Old Style is out at Wrigley, to be replaced by Coors Light."
Also chiming in was
@kaseyi99 who "heard new owners of Old Style want out of Cubs contract... supposedly they are paying big bucks to be 'official beer'' of the Cubs and want out of deal."
First of all, it seems like a pretty dumb move for Old Style to not have a presence at Wrigley Field. I mean, beer sales at Wrigley have to account for 90% of all Old Styles purchased, nationwide.
The other thing is: Coors Light? Really?
The Official Beer of the Colorado Rockies will now be ours?! Not too be confused with the Official Beer of the St. Louis Cardinals that owns the naming rights to our bleachers or the Official Beer of the Milwaukee Brewers that puts up a giant ad across the street every game.
How about we do what they say in the Old Style ads: "think local; drink local"? If Old Style is out, why not bring in an actual Chicago beer? Why not, as
@iambillschultz suggested, Metro Brewing or Revolution or Half Acre Beer? (I'd say Goose Island, but Anheuser Busch just bought them).
Irregardless, it will be sad to see another tradition leaving Wrigley Field.
